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Living Heritage

Living Heritage

Centuries in Business

By (author) Sabina Korfmann

$125.00

  • Accesses the concept of 'heritage' from a corporate perspective
  • Features 'tangible history' through conversations with companies that have existed for centuries
Full Description

Living Heritage features companies and institutions which have been active for at least two hundred years. The variety of companies presented is broad and their organisational forms are diverse: some are still family-owned while others have different managerial structures. Heritage is an important cultural asset all around the world. Using it as a key to connect to a larger audience in the corporate world and outside it, this book authentically relates the story of each company with the use of photographs, history and personal stories – written by people who are part of the company, who share their own perceptions of what the company stands for and how it has reached where it is today.

About the Author

Sabina R. Korfmann-Bodenmann (1960) resides in Switzerland; she has previously lived in Germany, the United States and India. She holds a doctoral degree in business psychology, and published her first book, The CEO Change and the Effects on the Organization, in 1999. Sabina Korfmann is the founder of Korfmann Corporate Communications Consulting, an industry leader for financial media communications in Switzerland.

Specifications
Publisher
Roli Books
ISBN
9789351941781
Published
17th Feb 2017
Binding
Hardback
Territory
USA & Canada
Size
10.75 in x 15.51 in
Pages
192 Pages
Illustrations
100 color
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