![Book cover of Maarten Leyts's Generation Alpha in Beta, Kidsmarketing in a Changing World, with digital artwork of 3D face. Published by Lannoo Publishers.](https://www.accartbooks.com/app/uploads/books/1722816000/9789401463799-04-2-353x500.jpg)
Generation Zalpha
Connecting with the next Micro-Generation
- Explores peer-to-peer (P2P) marketing strategies and the impact of technology and digitization on the brain and the development of children
- About the experience of future consumers
- Insight into the success factors of new marketing and communication techniques
Generational thinking is not a science, but a reliable framework for successful marketing, communications, and product strategy. This book describes how marketing is evolving for the demographic group Generation Y, born between 2010 – the year when the iPad and Instagram were launched – and 2025. This book examines the impact of technology and digitization on the brains and development of this generation, the world’s future consumers. With examples and insight, it shows how young entrepreneurs and influencers use new media to promote their interests and associated brand preferences to their peers and to the world.
- Publisher
- Lannoo Publishers
- ISBN
- 9789401463799
- Published
- 29th Feb 2024
- Binding
- Paperback / softback
- Territory
- USA & Canada
- Size
- 5.31 in x 8.46 in
- Pages
- 143 Pages
- Illustrations
- 20 color, 10 b&w
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