Marketing

Reinventing the Basics

By (author) Igor Nowé

$60.00

Publishing 17th Jun 2025

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Evolution of marketing throughout the years, based on the changes in consumer behavior

Full Description

Discover the essentials of modern marketing with Marketing: Reinventing the Basics. As digital revolutions reshape consumer behavior, this book revisits core marketing principles like SAVE and the Customer Journey. It offers a fresh perspective on how these frameworks have evolved, providing practical tools for building effective marketing plans. Perfect for educators and aspiring marketers seeking real-world skills in a dynamic, digital-driven market.

About the Author

Igor Nowé has held various marketing and sales positions in various national and international companies. He currently teaches Marketing and Account Management at Odisee University College (Brussels). He also teaches B2B, strategy and brand activation at Ehsal Management School (Brussels) and within the MBA program of the Flanders Business School (KU Leuven). In addition, he guides several companies in their strategy with valuemarketing.be.

Specifications

Publisher: Lannoo Publishers
ISBN: 9789020934052
Publish date: 17th Jun 2025
Binding: Paperback / softback
Territory: USA & Canada
Size: 6.69 in x 9.45 in
Pages: 200 Pages
Illustrations: No illustrations
Name of series: Lannoo Campus

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