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Two women wearing virtual reality headsets, on geometric pattered platform, on cover of 'Trade Fair Annual 2020/21, The Standard Reference Work in the Trade Fair Design World', by Avedition Gmbh.

Trade Fair Annual 2020/21

By (author) Sabine Marinescu
By (author) Janina Poesch

$109.00

  • Navigating a new world due to Covid-19, has brought forth new concepts with which we had not reckoned a couple of years ago
  • Virtual twins, AR or VR walk-through stands, online exhibitions with new meeting formats
  • The new trade fair yearbook presents not only the most exciting exhibition settings of the previous year but also entices us into virtual space
Full Description

Until spring 2020 the trade fair sector was still boasting: “You can’t e-mail a handshake!” Then Covid-19 came along and everything was turned upside down: exhibitions were postponed, cancelled or relocated into digital space. It also brought forth new concepts with which we had not reckoned a couple of years ago: virtual twins, AR or VR walk-through stands, online exhibitions with new meeting formats, or quite different ideas that are currently turning the sector upside down, providing new impetuses and making the trade fair a place as we have never known it before. The new trade fair yearbook presents not only the most exciting exhibition settings of the previous year but also entices us into virtual space.

About the Author
Sabine Marinescu and Janina Poesch are both architects, journalists and founders of PLOT - the network in the area of spatial installations. Since 2008 they have been publishing print and online magazines as well as reference books in the wide field of scenography.
Look Inside
Specifications
Publisher
avedition
ISBN
9783899863369
Published
15th Jan 2021
Binding
Hardback
Territory
USA & Canada
Size
9.06 in x 12.2 in
Pages
288 Pages
Illustrations
300 color
Name of series
Trade Fair Design Annual
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