Zoonotic
A new paradigm for designing successful viral business strategies
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- New vision of the mechanisms of a successful viral business strategy
- The intelligence of a unique virus translated into any business context
- Zoonotic strategy requires Zoonotic leadership
Full Description
Every entrepreneur dreams to find a success formula to quickly go viral with his/her product or service. Carole Lamarque believes that this formula for success exists, in nature. It’s called a Zoonotic: a virus that is spreading virally all over the world at lightning speed. In this book, she demonstrates with concrete examples how a zoonotic pandemic such as Covid-19 can inspire a successful viral business strategy.
Specifications
- Publisher
- Lannoo Publishers
- ISBN
- 9789401475143
- Published
- 13th Dec 2021
- Binding
- Paperback / softback
- Territory
- World excluding Belgium, The Netherlands, France, Switzerland & Scandinavia
- Size
- 240 mm x 170 mm
- Pages
- 200 Pages
- Illustrations
- 40 color
Distributed by ACC Art Books
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