Does Your Brand Care
Building a Better World. The C A R E-principles
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- C A R E model: simple principles for sustainable success
- Packed with cases from all sectors
- Applicable for small and large brands
Full Description
We live in turbulent times. In the future companies will have to take responsibility and try to provide a solution to social problems. The C A R E principles are precisely designed to help companies to stay relevant and moreover prepare for the increasingly demanding customer. This book inspires with numerous cases from all sectors, all over the world. From start-ups to multinationals. It shows that everyone, including companies, can show what they really care about.
Specifications
- Publisher
- Lannoo Publishers
- ISBN
- 9789401475037
- Published
- 14th Apr 2021
- Binding
- Paperback / softback
- Territory
- World excluding Belgium, The Netherlands, France, Switzerland & Scandinavia
- Size
- 240 mm x 170 mm
- Pages
- 200 Pages
- Illustrations
- 20 color
Distributed by ACC Art Books
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