Customers the Day After Tomorrow
How to Attract Customers in a World of AI, Bots and Automation
- Based on research in more than 300 innovative companies, the visionary insights of bestselling author Steven Van Belleghem provide an answer on how to be customer-oriented in a world of automatisation and digitalisation
- With a chapter by expert Peter Hinssen
Phase 3 of digitalisation has started. A phase of artificial intelligence has revolutionised the buying behavior of customers: collecting information, the buying process and customer service have changed dramatically. This book explains the impact of the ‘internet of things’, virtual assistants, bots and client data. But first of all this is a book about customers. In a world of automatisation the most important question remains: how can I be customer-oriented? “Steven is a much asked for keynote speaker for our events, always a highlight. He has a unique and authentic style: with a combination of academic depth and well-built cases he spices up his presentations with a tremendous amount of humor.” – Anthony Belpaire, Google Website: stevenvanbelleghem.com Youtube: StevenVanBelleghem/videos Twitter: @StevenVBe
- Publisher
- Lannoo Publishers
- ISBN
- 9789401445214
- Published
- 8th Jan 2018
- Binding
- Paperback / softback
- Territory
- World excluding Belgium, The Netherlands, France, Switzerland & Scandinavia
- Size
- 210 mm x 260 mm
- Pages
- 240 Pages
- Illustrations
- 25 color, 15 b&w
Distributed by ACC Art Books
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