Birra Peroni
The Gaze of Others
- One of the historical symbols of Italian production excellence. Birra Peroni is known throughout the world, thanks to a consolidated presence on foreign markets
Birra Peroni is one of the historical symbols of Italian excellence production: Piedmontese by birth but deeply rooted in the whole national territory since the end of the 19th century, today the brand is known throughout the world, thanks to a consolidated presence on foreign markets.
The history of the company is retraced in these pages from an unusual point of view, entrusted almost exclusively to images: those of Peroni’s Historical Archive – dedicated to factories, advertising communication and the consumer community – which are accompanied by the shots of five young photographers from the European Institute of Design, who offered their personal reading of the brand. The result is a composite and varied visual story of how Birra Peroni was and is seen and perceived from the outside and from others, through history and today.
Text in English and Italian.
- Publisher
- Silvana
- ISBN
- 9788836643981
- Published
- 9th Nov 2020
- Binding
- Hardback
- Territory
- UK, Ireland, Scandinavia, Iceland, Germany, Eastern Europe, & Austria. Arab States non-exclusive
- Size
- 280 mm x 240 mm
- Pages
- 136 Pages
- Illustrations
- 100 color
Distributed by ACC Art Books
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