A Sign Is
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- An astute collection of essays, that uncovers how and why signage looks the way it does and how it relates to our society at large
- Beyond being a book for the design invested, it is also for those who are curious to discover how design shapes our world and surroundings
- A primary audience consists of practitioners and students within the professional fields of signage & wayfinding and graphic design as well as the peripheral design fields of urban planning, architecture, and design
Full Description
An insightful collection of essays on the overlooked sign. Each chapter explores the extraordinary connection that culture and society have to this common object. The book blends historical overview, graphic taxonomy, and design criticism on 11 signage types, ranging from signs that say no, to pharmacy signs, and all in-between. Every chapter uncovers the reasoning and logic of how and why our built environment is annotated the way it is form the simplest of signs to the largest of signs.
Specifications
- Publisher
- ORO Editions
- ISBN
- 9781961856721
- Published
- 24th Jan 2025
- Binding
- Paperback / softback
- Territory
- World excluding USA, Canada, Australasia & Asia (except Japan; China non-exclusive)
- Size
- 203 mm x 147 mm
- Pages
- 300 Pages
- Illustrations
- 250 color
Distributed by ACC Art Books
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