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Marketing

Marketing

Reinventing the Basics

By (author) Igor Nowé

£50.00

Publishing 14th Apr 2025
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    • Evolution of marketing throughout the years, based on the changes in consumer behaviour
    Full Description

    Discover the essentials of modern marketing with Marketing: Reinventing the Basics. As digital revolutions reshape consumer behaviour, this book revisits core marketing principles like SAVE and the Customer Journey. It offers a fresh perspective on how these frameworks have evolved, providing practical tools for building effective marketing plans. Perfect for educators and aspiring marketers seeking real-world skills in a dynamic, digital-driven market.

    About the Author

    Igor Nowé has held various marketing and sales positions in various national and international companies. He currently teaches Marketing and Account Management at Odisee University College (Brussels). He also teaches B2B, strategy and brand activation at Ehsal Management School (Brussels) and within the MBA program of the Flanders Business School (KU Leuven). In addition, he guides several companies in their strategy with valuemarketing.be.

    Specifications
    Publisher
    Lannoo Publishers
    ISBN
    9789020934052
    Publish date
    14th Apr 2025
    Binding
    Paperback / softback
    Territory
    World excluding Benelux France, Switzerland & Scandinavia
    Size
    240 mm x 170 mm
    Pages
    200 Pages
    Illustrations
    No illustrations
    Name of series
    Lannoo Campus
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